Here are several vegan / animal‑advocacy charities doing good work in 2025, particularly in the UK and globally, plus some thoughts on choosing which to support.
Good vegan / animal charities to consider
These are organisations with strong reputations, impactful strategies, and relatively high transparency.
| Charity | What they do | Strengths / Notes |
|---|---|---|
| Viva! (UK) | Campaigning, undercover investigations, vegan education. (Viva! – the vegan trailblazers) | Long‑standing in the UK; raises awareness & works directly to expose practices. |
| Animal Equality | International campaigns, corporate engagement, investigations into farmed animal cruelty. (Animal Equality UK) | Good reach (several countries), multi‑pronged strategy. |
| World Animal Protection (UK) | Tackles factory farming, wildlife trade, cruelty to wild animals & farmed animals globally. (World Animal Protection) | Large, well known; works with global policy and large campaigns. |
| Animal Aid (UK) | Education, campaign work and outreach; exposes cruelty and pushes for vegan / animal rights. (Animal Aid) | Strong public education component; free school talks etc. |
| Veganuary | Encourages people to try vegan for January and beyond; providing resources and public engagement. (Veganuary) | Very effective at outreach; large numbers of people involved. |
| Naturewatch Foundation | Campaigns for animal welfare globally and in UK; cruelty free product endorsement; wildlife crime work. (Naturewatch) | Good at daylighting cruelty; has specialised programs. |
| The Humane League | Focused on farmed animals, corporate campaigns, cost‑effectiveness; consistently rated by Animal Charity Evaluators. (The Humane League UK) | Strong track record, especially in areas where small donations can leverage large change. |
| Veg Trust | Provides grants to individuals, small organisations, projects in UK advocating for animals / veganism. (Veg Trust) | Good for more grassroots efforts; supports those doing outreach / education. |
| League Against Cruel Sports | Focused on ending blood sports (e.g. hunting with hounds, game bird shooting, etc.) in the UK. (Wikipedia) | Niche but important; often a voice for types of cruelty less discussed. |
Things to check when choosing a charity
To make sure your donation has the impact you want, you might consider:
- Transparency / financial efficiency – how much of donations goes directly into programmes vs administration/fundraising.
- Evidence of impact – are there reports, data, or evaluations of what the organisation has achieved?
- Scale vs focus – large orgs can leverage big policy or corporate changes; smaller ones may be more nimble or better at community level.
- Strategy type (education vs investigation vs rescue vs policy vs corporate campaigns). If you care more about changing laws, pick those; if about outreach or direct care, others are more appropriate.
- Local relevance – supporting organisations working in your country or region often has lower overhead and sometimes more direct visible impact.